Available for new opportunities

Usman
Yasin.

SFCC Front-End Developer with 3+ years building responsive, performance-optimized eCommerce storefronts for global retail brands like Cartier, Sapphire & Lighting New York.

View Work Get in Touch
3+ Years Experience
10+ Projects Delivered
3 Global Brands
SFCC Specialist
★ SFCC ISML Templates
★ Salesforce Commerce Cloud
★ HTML5 / CSS3 / SCSS
★ JavaScript ES6+
★ Business Manager
★ Page Designer
★ Shopify / WordPress
★ Performance Optimization
★ SFCC ISML Templates
★ Salesforce Commerce Cloud
★ HTML5 / CSS3 / SCSS
★ JavaScript ES6+
★ Business Manager
★ Page Designer
★ Shopify / WordPress
★ Performance Optimization
About

Crafting eCommerce experiences that convert

I'm a Front-End Developer specializing in Salesforce Commerce Cloud (SFCC) with 3+ years of hands-on experience building high-performing digital storefronts.

From luxury brands like Cartier to large-scale retail at Sapphire, I've delivered pixel-perfect, mobile-first experiences that scale — working across the full SFCC ecosystem including ISML templates, Business Manager, Page Designer, and SFRA customization.

Based in Lahore, Pakistan. Open to remote work globally and can relocate if needed.

LinkedIn itsuxmaan@gmail.com

Core SFCC Skills

ISML Templates SFRA Business Manager Page Designer Demandware Script Custom Objects Scheduled Jobs Content Slots Promotions

Frontend Stack

HTML5 CSS3 / SCSS JavaScript ES6+ Bootstrap jQuery Git / Bitbucket Jira Shopify WordPress
Experience

Where I've worked

Aug 2025 — Present
Sapphire Retail
Current Role

SFCC Front-End Developer

  • Leading end-to-end SFCC storefront development — front-end and SFRA server-side
  • Managing staging & production deployments for stability and performance
  • Building scalable ISML templates and Page Designer components
  • Working extensively on Business Manager for content slots, promotions, and site config
  • Daily collaboration with E-Commerce, UI/UX, QA, and backend teams
Feb 2024 — Mar 2025
WWMC LTD

Front-End Developer

  • Developed and maintained eCommerce sites with responsive layouts
  • Translated UI/UX wireframes into functional front-end features
  • Built reusable components for efficient delivery and scalability
  • Ensured cross-browser compatibility and accessibility standards
Apr 2022 — Apr 2024
AIVA Creative

SFCC Front-End Developer

  • Designed and implemented SFCC storefronts using ISML, JavaScript, HTML, CSS
  • Conducted code reviews, debugging, and performance optimization
  • Delivered pixel-perfect, mobile-first, scalable front-end solutions
  • Provided QA testing and client training on SFCC workflows
Projects

Key work

SFCC · Luxury eCommerce
Cartier
US Storefront

Front-end enhancements for one of the world's most iconic luxury brands. Implemented pixel-perfect UI matching strict brand guidelines, collaborated with backend teams for seamless SFCC integrations, and improved site performance and user engagement.

cartier.com
CARTIER cartier.com/en-us
SFCC · Retail
Sapphire Pakistan

Large-scale retail SFCC storefront. Dynamic UI components, peak season performance optimization, and close collaboration with design and QA teams.

pk.sapphireonline.pk
SFCC · Lighting
Lighting New York

Responsive ISML layouts, reusable components, checkout flow optimization, and accessibility compliance for a major US lighting retailer.

lightingnewyork.com
Shopify · Fashion
Hair Fusion UK

Premium Shopify store for a hair care brand — engaging product pages, modern design, performance optimization for faster load times.

hairfusion.uk
WordPress · Healthcare
Ultra Hair Clinic

Premium UK clinic website. Responsive modern UI, booking plugin integration, site speed optimization, and smooth functionality across all services.

ultrahairclinic.co.uk
Shopify · Fashion
Sitara Fashions

UAE Shopify storefront for a trendy fashion brand. Clean UI matching brand identity, improved loading speed and user flow.

sitara-fashions.com
Skills

What I work with

◆ SFCC Ecosystem
ISML Templates SFRA Business Manager Page Designer Demandware Script Content Slots Custom Objects Product Attributes Scheduled Jobs
◆ Frontend Development
HTML5 CSS3 SCSS Bootstrap JavaScript ES6+ jQuery Responsive Design Mobile-First Accessibility
◆ CMS & Tools
Shopify WordPress Git / Bitbucket GitHub Jira Agile / Scrum Performance Optimization QA Testing SEO Best Practices

Let's build something great together.

Looking for a skilled SFCC front-end developer? I'm open to full-time roles, freelance projects, and remote work globally.

Send a Message →