Available for New Opportunities

Usman

Yasin.

SFCC · Shopify · WordPress eCommerce Developer 📍 Lahore, Pakistan · Remote Worldwide

Enterprise eCommerce Developer with 3+ years of experience building high-performance storefronts across Salesforce Commerce Cloud (SFCC), Shopify, and WordPress.

Delivered pixel-perfect, mobile-first, and conversion-driven experiences for global brands including Cartier and Sapphire.

Currently working on multi-region SFCC storefronts for Sapphire (Pakistan, UAE, UK & Global), handling high-traffic environments, performance optimization, and scalable architecture.

Specialized in SFRA, headless commerce, and eCommerce SEO optimization to build fast, scalable, and high-converting digital experiences.

View Work → LinkedIn itsuxmaan@gmail.com

3+ Years Experience

10+ Projects Delivered

3 Global Brands

SFCC Specialist

◆ SFCC · ISML Templates

◆ Salesforce Commerce Cloud

◆ HTML5 / CSS3 / SCSS

◆ JavaScript ES6+

◆ Business Manager

◆ Page Designer · SFRA

◆ Shopify · WordPress

◆ Performance Optimisation

◆ SFCC · ISML Templates

◆ Salesforce Commerce Cloud

◆ HTML5 / CSS3 / SCSS

◆ JavaScript ES6+

◆ Business Manager

◆ Page Designer · SFRA

◆ Shopify · WordPress

◆ Performance Optimisation

About

Crafting eCommerce experiences that convert

I'm a multi-platform eCommerce Developer with 3+ years of hands-on experience building high-converting digital storefronts across Salesforce Commerce Cloud (SFCC), Shopify, and WordPress/WooCommerce.

From working with luxury brands like Cartier to large-scale retail platforms such as Sapphire, I’ve consistently delivered pixel-perfect, mobile-first, and performance-driven experiences.

I specialize in the complete SFCC ecosystem, including ISML templates, SFRA customization, Business Manager, and Page Designer, ensuring scalable and optimized solutions tailored to business needs.

On Shopify, I craft custom themes and performance-optimized stores that drive conversions. On WordPress/WooCommerce, I build fast, SEO-ready eCommerce websites using modern development practices and page builders.

Based in Lahore, Pakistan, I am open to remote opportunities worldwide and available for relocation.

Email itsuxmaan@gmail.com

Phone +92 345 5904747

LinkedIn linkedin.com/in/usmaan-yasin

Location Lahore, Punjab, Pakistan · Open to Relocation

⚡

Core SFCC Skills

ISML Templates SFRA Business Manager Page Designer Demandware Script Custom Objects Scheduled Jobs Content Slots Promotions

🛠

Frontend Stack

HTML5 CSS3 / SCSS JavaScript ES6+ Bootstrap jQuery Git / Bitbucket Jira Shopify WordPress

Experience

Where I've worked

Aug 2025 — Present

Sapphire Retail

Current Role

SFCC Front-End Developer

Leading end-to-end SFCC storefront development — front-end and SFRA server-side
Managing staging & production deployments for stability and performance
Building scalable ISML templates and Page Designer components
Working extensively on Business Manager for content slots, promotions, and site config
Daily collaboration with E-Commerce, UI/UX, QA, and backend teams

Feb 2024 — Mar 2025

WWMC LTD

Front-End Developer

Developed and maintained eCommerce sites with responsive layouts
Translated UI/UX wireframes into functional front-end features
Built reusable components for efficient delivery and scalability
Ensured cross-browser compatibility and accessibility standards

Apr 2022 — Apr 2024

AIVA Creative

SFCC Front-End Developer

Designed and implemented SFCC storefronts using ISML, JavaScript, HTML, CSS
Conducted code reviews, debugging, and performance optimisation
Delivered pixel-perfect, mobile-first, scalable front-end solutions
Provided QA testing and client training on SFCC workflows

Projects

Selected Work

A selection of eCommerce storefronts and digital experiences delivered across global brands.

SFCC · Luxury eCommerce

Cartier
US Storefront

Front-end enhancements for one of the world's most iconic luxury brands. Delivered pixel-perfect UI matching strict brand guidelines, collaborated with backend teams for seamless SFCC integrations, and improved site performance and user engagement.

cartier.com

CARTIER cartier.com/en-us

SFCC · Retail

Sapphire Pakistan

Large-scale retail SFCC storefront. Dynamic UI components, peak season performance optimisation, and close collaboration with design and QA teams.

pk.sapphireonline.pk

SFCC · Lighting

Lighting New York

Responsive ISML layouts, reusable components, checkout flow optimisation, and accessibility compliance for a major US lighting retailer.

lightingnewyork.com

Shopify · Fashion

Hair Fusion UK

Premium Shopify store for a hair care brand — engaging product pages, modern design, performance optimisation for faster load times.

hairfusion.uk

WordPress · Healthcare

Ultra Hair Clinic

Premium UK clinic website. Responsive modern UI, booking plugin integration, site speed optimisation, and smooth functionality across all services.

ultrahairclinic.co.uk

Shopify · Fashion

Sitara Fashions

UAE Shopify storefront for a trendy fashion brand. Clean UI matching brand identity, improved loading speed and user flow.

sitara-fashions.com

Skills

What I work with

⚡

SFCC Ecosystem

ISML Templates SFRA Business Manager Page Designer Demandware Script Content Slots Custom Objects Product Attributes Scheduled Jobs

🖥

Frontend Development

HTML5 CSS3 SCSS Bootstrap JavaScript ES6+ jQuery Responsive Design Mobile-First Accessibility

🔧

CMS & Tools

Shopify WordPress Git / Bitbucket GitHub Jira Agile / Scrum Performance Optimisation QA Testing SEO Best Practices

Usman

Crafting eCommerce experiences that convert

Core SFCC Skills

Frontend Stack

Where I've worked

SFCC Front-End Developer

Front-End Developer

SFCC Front-End Developer

Selected Work

What I work with

Let's build something great together.